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Generally, during much of recorded history of humans in civilization, and into the Middle Ages in Europe, weddings were seen as business arrangements between families, while romance was something that happened outside of marriage discreetly, such as covert meetings.From about 1700 a worldwide movement perhaps described as the "empowerment of the individual" took hold, leading towards greater emancipation of women and equality of individuals.
Communities exerted pressure on people to form pair-bonds in places such as Europe; in China, society "demanded people get married before having a sexual relationship" and many societies found that some formally recognized bond between a man and a woman was the best way of rearing and educating children as well as helping to avoid conflicts and misunderstandings regarding competition for mates.
This period of courtship is sometimes seen as a precursor to engagement or marriage.
Dating as an institution is a relatively recent phenomenon which has mainly emerged in the last few centuries.
The key to success has been the focus on attracting a smart and modern audience consisting of British Asian professionals.
The dating events are broken down by religion, age and location.